Alma: natural cosmetics full of aromatherapy

We’re delighted when brands we’ve known in the past come back to us. And that’s exactly the story of Alma. This Czech natural cosmetics brand, which we stocked in our online shop a few years ago, is making a comeback – this time with new products, but still with the same philosophy that we loved about it before.

We’ve come to love Alma for its blend of natural ingredients, aromatherapy and well-thought-out skincare that isn’t unnecessarily complicated, but is based on high-quality ingredients and effective formulations. These are beauty products that aren’t just beautiful to look at, but above all pleasant and effective in everyday use. And as our paths have crossed with Alma once again, we’d like to introduce it to you in a bit more detail – its story, philosophy and the products we think are well worth a look.

 

A brand that began its journey in a small kitchen

Behind the creation of Alma is Šárka, the brand’s founder, who, whilst pregnant, began to take a much greater interest in what she was putting on her own skin and what she would one day use for her baby. She was looking for cosmetics with clean ingredients, free from unnecessary chemicals and synthetics – products she could truly trust. And when she couldn’t find them on the market, she decided to create them herself.

It all began in a small kitchen, with a batch of homemade whipped butter for a friend and a desire to make cosmetics differently – using high-quality natural ingredients, with respect for both the body and nature. That was when Alma was born – a name referring to the Spanish word for ‘soul’. From its first handmade products, the brand has gradually grown into a family business that today offers much more than just natural cosmetics. Alma combines skincare with aromatherapy and views cosmetics as part of daily rituals that can influence not only the appearance of the skin, but also our mood, state of mind and overall sense of self.

Fragrances are one of Alma’s defining features. Essential oils are not merely used to ‘perfume’ the products; they become a functional part of the formulations and work in accordance with the principles of aromatherapy. Each fragrance has its own significance and can transform an ordinary moment of skincare into a brief moment of pause. Applying cream in the morning, cleansing the skin in the evening or massaging with body oil is thus not just another step in a routine, but a pleasant ritual for both the body and the senses.

Today, Alma combines traditional knowledge of the power of herbs with modern insights into cosmetics. Its products contain natural hydrosols, plant oils, herbal extracts, active ingredients and essential oils, all selected for their specific properties. The brand focuses on a high proportion of active ingredients and on formulations in which every ingredient has its place.

Why choose Alma?

Premium quality at an affordable price
Alma is built on high-quality raw materials and a high concentration of active ingredients, whilst ensuring that high-quality natural cosmetics remain affordable for everyday use.

The power of nature and aromatherapy
Alma combines the effects of natural ingredients with the principles of aromatherapy. The fragrances, herbal extracts and essential oils in the products are no coincidence – they help to create a holistic skincare experience.

A sustainable and mindful approach
The brand considers the entire process – from the selection of raw materials through to packaging and the production method itself. It prioritises quality over quantity and a long-term approach over fleeting trends.

Authenticity and humanity
Behind Alma are real people and their values. The brand retains the personal touch and care with which its first products were created.

Slow beauty – skincare that takes its time
Alma reminds us that skincare doesn’t have to be just a chore. It can be a moment when we slow down, pay attention to ourselves and create a little daily ritual.

 

Alma’s favourite products: skincare, body care and fragrances

Alma offers a wide range of products for the skin, body and sensory experience. But if you’re discovering the brand for the first time, there’s no need to start with ten products at once. We’ve selected a few long-standing favourites for you that beautifully showcase what makes Alma so special.

Skincare: start with a good foundation

Every skincare routine begins with cleansing. One of Alma’s favourite products is the Cleansing Oil Gel with malachite, Abyssinian oil and aloe vera. It combines gentle yet effective make-up removal with skincare, and thanks to its oil-based texture, it doesn’t leave the skin uncomfortably dry. Malachite not only gives the product an interesting appearance but is also prized for its antioxidant properties.

For those who like to treat themselves to a sensory experience whilst cleansing their skin, there is the Fragrant Cleansing Emulsion with vanilla, tonka beans and allantoin. The delicate fragrance and creamy texture transform ordinary make-up removal into a pleasant evening ritual.

Another skincare staple is Tridéví – a face cream with rose, ceramides and squalane. It is a wonderful example of how Alma combines effective skincare with a pleasant sensory experience. Ceramides and squalane help to care for the skin barrier, whilst the delicate rose fragrance reminds us that skincare needn’t be just a quick step in our routine, but also a moment when we pause for a moment.

Body and hand care: little everyday pleasures

Alma doesn’t forget about the skin all over your body either. Mirissa, moisturising and detoxifying body cream with a lifting effect, is one of those products you’ll appreciate if you enjoy more luxurious body care. It contains a combination of natural ingredients inspired by Ayurveda and leaves your skin nourished and soft.

Another favourite everyday companion is the Touch of Uniqueness Hand Cream with fresh Asian centella cells. Your hands take quite a beating throughout the day, which is precisely why they deserve care that not only protects them but also turns the simple act of applying cream into a pleasant moment.

Alma Fragrances: when beauty extends beyond the bathroom

Aromatherapy is a key part of Alma’s identity, and this is most evident in its fragrances. ESSE niche is a perfume that captures a sense of freedom, lightness and living in the moment. The fragrance blends the freshness of the ocean, citrus notes, blackcurrant and jasmine with deeper, grounding notes of tobacco and botanical musk.

ESSE niche is available from us in two versions – as an oil-based perfume and an alcohol-based perfume. Both versions share the same fragrance character, but differ in how they are applied and the overall sensation they provide when worn.

ESSE niche oil-based perfume is oil-based, giving it a very delicate, intimate and natural feel. The fragrance gradually unfolds directly on the skin and becomes part of your personal space. It is ideal for moments when you want to enjoy the scent mainly for yourself.

ESSE niche alcohol-based perfume offers a more classic fragrance experience – once applied, the scent unfolds beautifully and creates a more pronounced sillage. It is a great choice for those who like to treat themselves to perfume as part of their style and want the scent to accompany them throughout the day.

The name ESSE is derived from the Latin word for ‘to be’ and perfectly captures the philosophy that runs through the entire Alma brand: to slow down, to be mindful of the present moment, and to treat yourself to a moment just for yourself.

Alma is a brand that brings together several things we love – high-quality natural ingredients, carefully crafted formulas, the power of aromatherapy, and the joy of those everyday moments we set aside for ourselves. It’s not just cosmetics that we use and then put away. It’s a pleasant texture, a scent that can create a certain atmosphere, and a brief moment to pause during the course of a normal day. We’re delighted that Alma is returning to Krásná Každý Den after some time, and we’re confident you’ll find your favourite amongst its products – whether you’re looking for a new face cream, fragrant body care, or a perfume that highlights your personality.

And if you’re just discovering Alma, we’ve prepared a little welcome gift for you: from 7 to 16 August 2026, you’ll receive a 20% discount on all Alma products. Simply enter the code ALMA20 in your shopping basket. Discover Czech natural cosmetics that combine the power of nature, aromatherapy and moments that are just for you.

Your girls ❤️

 

August 7, 2026