The highest standard of care for white laundry combines radiant cleanliness, fiber protection, and skin-friendliness with environmental consideration and a conscious zero waste household.Concentrated laundry gel with natural fragrance from essential oils and plant aromas utilizes the power of plant-based anionic, non-ionic, and amphoteric surfactants along with an effective enzyme complex of a triple combination of protease, amylase, and lipase, which breaks down protein, starch, and grease stains at very low temperatures starting from 20 °C, thoroughly removes stubborn dirt and contributes to the long-lasting freshness of laundry.Sodium percarbonate activated by TAED ensures radiant whiteness without chlorine, while carboxymethylcellulose (plant-based CMC) binds impurities and prevents their redeposition, thereby extending the brightness, strength, and elasticity of fibers.Sodium citrate neutralizes unwanted odors – resulting in laundry that is hygienically clean, brilliantly white, and fresh.

LOVE AT FIRST WASH

The laundry gel is suitable for white and colorfast cotton and linen laundry, delicate fabrics, children's clothing, and functional textiles. Ensures eco-friendliness throughout the entire washing cycle and is gentle on the skin and the environment, supported by zero waste and returnable packaging, making every wash a conscious and sustainable choice.

• RADIANT WHITENESS WITHOUT CHLORINE AND AGGRESSIVE BLEACHING
• ENZYME TRIPLE COMBINATION FOR DEEP CLEANLINESS
• EFFECTIVE FROM 20 °C – SAVES ENERGY AND FIBERS
• PROTECTION AGAINST GRAYING AND YELLOWING OF WHITE LAUNDRY
• HYGIENIC CLEANLINESS AND LONG-LASTING FRESHNESS
• 100% VEGAN AND BIODEGRADABLE FORMULA
• ZERO WASTE AND CONSCIOUS SUSTAINABLE CHOICE

The concentrated laundry gel combines radiant whiteness, effective removal of stubborn stains, and fiber protection with maximum gentleness to the skin and consideration for the environment. The formulation allows washing at extremely low temperatures starting from 20 °C, thereby saving energy and preserving the strength and elasticity of fabrics.

The driving force of the detergent is an enzyme complex of a triple combination of protease, amylase, and lipase, which penetrates deep into the fibers, breaks down protein, starch, and grease stains, and ensures thorough cleaning even for delicate materials.

Protease penetrates deep into fibers and effectively removes protein stains – from blood, eggs, milk, or sweat.Amylase specifically breaks down starch residues from sauces, potatoes, pasta, or pudding, leaving laundry fresh and clean.Lipase handles grease and oil stains – from butter, oil, sweat to cosmetic residues – without damaging fabrics.This balanced enzymatic three-component system ensures that even at very low temperatures, washing remains effective and dirt does not return to the fibers, leaving laundry shining with cleanliness and freshness.

Sodium percarbonate activated with tetraacetylethylenediamine (TAED) delivers brilliant whiteness without the use of chlorine. Upon activation, peracetate is formed, which safely removes graying and preserves the strength of the laundry.The combination of percarbonate with TAED ensures effective bleaching even at low temperatures, thus saving energy during washing and extending the lifespan of fibers.

Carboxymethylcellulose (CMC) of plant origin binds impurities in water and prevents their redeposition, thus preventing the graying and yellowing of white laundry and maintaining its fresh appearance. Sodium citrate effectively neutralizes unpleasant odors, enhances the efficiency of whitening, and ensures that laundry remains soft, hygienically clean, and fresh.

The laundry gel is suitable for white and colorfast cotton and linen fabrics, delicate fabrics, children's clothing, and functional textiles.It can be used for machine washing with automatic dosing as well as for hand washing.The concentrated formula allows for small doses with each wash, rinses out easily, and leaves minimal residues, thus promoting hygiene and comfort when wearing.

The formula is 100% vegan, biodegradable, free from chlorine, phosphates, synthetic dyes, palm oil, and microplastics.It is complemented by natural perfuming – a blend of essential oils and plant aromas – which provides a gentle, subtle fragrance. Thanks to zero waste and returnable packaging, laundry becomes a conscious and sustainable choice that preserves the strength, elasticity, and brightness of fibers.

The result is perfectly clean laundry, brilliantly white and hygienically safe, while maintaining gentleness to the skin and being environmentally friendly.

Product Superpowers:
• Bright white laundry even after more than 30 washes without graying
• Removes stubborn stains even at low temperatures of 20–30 °C
• Anti-redeposition polymers (CMC) bind dirt and prevent it from resettling
• Neutralizes odors, hygienically cleans, and maintains freshness
• Protects fibers and fabrics without aggressive bleaching
• Gentle, plant-based, and biodegradable formula
• Quick rinsing without residues, minimizes chemical waste

Usage: Designed for machine washing and hand washing at temperatures of 30, 40, 60, and 90 °C. Proper dosing saves money and the environment, so it is recommended to monitor the intensity of laundry soiling and water hardness.

For a washing cycle with 4–5 kg of laundry in medium hard water:
• lightly soiled: 1/2 cap
• moderately soiled: 1/2 – 1 cap
• heavily soiled: 1 cap

For tough stains, apply directly to the spot and let it sit for 5–10 minutes before washing.

Why will you love it?

This laundry gel provides perfect cleanliness and brightness for white laundry, keeping it fresh, gentle on fibers, and environmentally friendly.

Composition (INCI)

5–<15% anionic surfactants (plant-based, sugar and coconut derivatives, biodegradable), 5–<10% non-ionic and amphoteric surfactants (plant-based, biodegradable), sodium percarbonate, tetraacetylethylenediamine (TAED), enzymes: protease, amylase, and lipase, carboxymethylcellulose (CMC) plant-based, sodium citrate, preservative system (sodium levulinate, sodium anisate, glycerin, aqua), perfumes: a blend of essential oils and natural aromas, ***